Surveys on the marketing

The Taitomarketing project produced 2007-2008 surveys on the marketing of craft and design enterprises in Finland and in Europe.

Taito marketing survey
In June and July 2007, the project implemented online surveys on the marketing of products and services targeting craft and design entrepreneurs, consumers, buyers and management consults. The web survey attracted 292 responses from entrepreneurs, buyers and business advisors. Ten craft and design entrepreneurs participated in the group interviews. The consumer survey attracted 220 responses. The most important areas for development for craft and design entrepreneurs in Finland and Europe are identifying new markets and customer groups and drawing up marketing plans. The biggest challenge in marketing is communication, both on the web and in other media. Read more

Craft and Design Marketing in Europe
An international survey studying craft and design marketing was sent to European organisations in the branch in September 2007. Invitations were sent to 20 countries and 14 different organisations in 13 countries responded. Read more